stories right from the source
From amrut’s master distiller himself
Who is Ashok?
Ashok Chokalingam is Amrut Distilleries Master Distiller. Ashok’s efforts to make Amrut an international brand have not gone unnoticed. His desire to innovate and his perseverance have brought Amrut the recognition it receives today and have won him the Icons of Whisky and Whisky Ambassador of the Year in 2012 and 2016 by Whisky Magazine, U.K.
Ashok Chokalingam uses his daily creativity inspirations to help Amrut Distilleries constantly innovate and improve on their journey to provide you with the highest quality Single Malt Whisky.
Stories often lose their way or become inaccurate when passed down the line. So we are giving them to you straight from the source.
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HOW IT ALL STARTED
The story of Amrut Distilleries’ journey to introduce Indian Single Malt Whisky to the European Market.
BARLEY EXPLAINED
Ashok explains the difference between two-row and six-row barley and why Amrut uses six-row barley to make its Single-Malt Whisky.
INSPIRED BY JAPAN
Learn more from Ashok about how Amrut Distilleries paved the road to Europe for all Indian Single Malt Whisky Companies.
BREAKING INTO EUROPE - DETERMINATION
Remembering the early days of selling Amrut in Europe and how Ashok managed to defeat the prejudice against Indian Whisky, one mile at a time
BETWEEN SCOTLAND AND KENTUCKY
Ashok always says: “Amrut is the missing link between Scotland and Kentucky.”
In this video, he explains why that statement is true.
THE BLIND TASTING… IN SCOTLAND
Ashok talks about the early days of introducing whisky drinkers to Amrut Single Malt and how they were impressed by its unique flavor, equivalating it even with top-shelf scotch whiskies.
3X MATURATION EXPLAINED
Ashok explains how the whisky aging process works in India and why his favorite saying is: “In India we don’t age the whisky, we cook the whisky.”
SPECTRUM - THE IDEA WAS BORN
Learn how Ashok came up with the idea of creating the Spectrum barrel from 5 different types of oak.
THE SPECTRUM BARREL - DETAILS
Amrut Spectrum is so special because it’s aged in a barrel made from five different types of oak, each treated separately, deconstructed, and combined to make the Spectrum barrel.
This never-before-tried process’s success is what set Amrut apart from other Distilleries.
TRIPARVA + TRIPLE DISTILLED
Find out why is Triparva so unique and why it stands out when it comes to Triple Distilled Single Malt Whiskies
SINGLE MALTS OF INDIA
Did you know Amrut Distilleries has launched an Independent bottling series called “Single Malts of India”? This series aims to bring value to little-known high-quality single malts by aging them to perfection and bottling them under the same high-quality standards that all Amrut bottlings benefit from.
amrut rye is indeed extra special
Amrut Rye is a very special Single Malt for three main reasons:
It’s made out of 100% Rye
It’s Distilled in Copper Stills
And aged in New American and Bourbon Casks
two indies rum story
Amrut Two Indies Rum has a fascinating story behind it, on top of an incredible flavor profile. That taste has won it the Century Award in 2021 and positioned it as one of the World’s best Rums
european standards at amrut
Ashok explains why Amrut Distilleries has chosen to abide by the rules or the European Union when it comes to their production process.
75 years of tradition
Watch to see how Ashok talks about the Distillery’s +75 year history