stories right from the source

From amrut’s master distiller himself

 

Who is Ashok?

Ashok Chokalingam is Amrut Distilleries Master Distiller. Ashok’s efforts to make Amrut an international brand have not gone unnoticed. His desire to innovate and his perseverance have brought Amrut the recognition it receives today and have won him the Icons of Whisky and Whisky Ambassador of the Year in 2012 and 2016 by Whisky Magazine, U.K.

Ashok Chokalingam uses his daily creativity inspirations to help Amrut Distilleries constantly innovate and improve on their journey to provide you with the highest quality Single Malt Whisky.

Stories often lose their way or become inaccurate when passed down the line. So we are giving them to you straight from the source.

 

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HOW IT ALL STARTED

The story of Amrut Distilleries’ journey to introduce Indian Single Malt Whisky to the European Market.


 
 

BARLEY EXPLAINED

Ashok explains the difference between two-row and six-row barley and why Amrut uses six-row barley to make its Single-Malt Whisky.


 
 

INSPIRED BY JAPAN

Learn more from Ashok about how Amrut Distilleries paved the road to Europe for all Indian Single Malt Whisky Companies.


 
 

BREAKING INTO EUROPE - DETERMINATION

Remembering the early days of selling Amrut in Europe and how Ashok managed to defeat the prejudice against Indian Whisky, one mile at a time


 
 

BETWEEN SCOTLAND AND KENTUCKY

Ashok always says: “Amrut is the missing link between Scotland and Kentucky.”

In this video, he explains why that statement is true.


 
 

THE BLIND TASTING… IN SCOTLAND

Ashok talks about the early days of introducing whisky drinkers to Amrut Single Malt and how they were impressed by its unique flavor, equivalating it even with top-shelf scotch whiskies.


 
 

3X MATURATION EXPLAINED

Ashok explains how the whisky aging process works in India and why his favorite saying is: “In India we don’t age the whisky, we cook the whisky.”


 
 

SPECTRUM - THE IDEA WAS BORN

Learn how Ashok came up with the idea of creating the Spectrum barrel from 5 different types of oak.


 
 

THE SPECTRUM BARREL - DETAILS

Amrut Spectrum is so special because it’s aged in a barrel made from five different types of oak, each treated separately, deconstructed, and combined to make the Spectrum barrel.

This never-before-tried process’s success is what set Amrut apart from other Distilleries.


 
 

TRIPARVA + TRIPLE DISTILLED

Find out why is Triparva so unique and why it stands out when it comes to Triple Distilled Single Malt Whiskies


 
 

SINGLE MALTS OF INDIA

Did you know Amrut Distilleries has launched an Independent bottling series called “Single Malts of India”? This series aims to bring value to little-known high-quality single malts by aging them to perfection and bottling them under the same high-quality standards that all Amrut bottlings benefit from.


 
 

amrut rye is indeed extra special

Amrut Rye is a very special Single Malt for three main reasons:

  • It’s made out of 100% Rye

  • It’s Distilled in Copper Stills

  • And aged in New American and Bourbon Casks


 
 

two indies rum story

Amrut Two Indies Rum has a fascinating story behind it, on top of an incredible flavor profile. That taste has won it the Century Award in 2021 and positioned it as one of the World’s best Rums


 
 

european standards at amrut

Ashok explains why Amrut Distilleries has chosen to abide by the rules or the European Union when it comes to their production process.


 
 

75 years of tradition

Watch to see how Ashok talks about the Distillery’s +75 year history